DAFT PUNK ALIVE ALBUM ART FULL
DAFT PUNK ALIVE ALBUM ART SERIES

DAFT PUNK ALIVE ALBUM ART FULL

The team behind Random Access MemoriesвЂ™ campaign arenвЂ™t stupid, and recognise that the internet will be the fastest way that information on the album is circulated вЂ“ thatвЂ™s inevitable, now вЂ“ but by breaking the albumвЂ™s key assets through television (the first audio was debuted on Saturday Night Live) and the live arena (the video for that track, вЂGet LuckyвЂ™, as well as the albumвЂ™s full trailer, was debuted on a big screen at this yearвЂ™s Coachella festival), theyвЂ™ve managed to make the whole process seem as IRL as possible in 2013.

A key factor is its emphasis on life outside of the internet. Generally, the whole situation is a slog.ДЄnd yet, 2013вЂ™s biggest pre-album campaign (though, of course, it actually started long before this year), for Daft PunkвЂ™s Random Access Memories, has felt like a breath of fresh air.

DAFT PUNK ALIVE ALBUM ART SERIES

There are labels that do this kind of thing creatively вЂ“ see XLвЂ™s series of videos for Sigur RosвЂ™s Valtari and smart Vampire Weekend campaigns, for instance, or Kanye WestвЂ™s various stunts in the lead-up to My Beautiful Dark Twisted Fantasy вЂ“ but theyвЂ™re thin on the ground. Now, there are various problems that factor into this trend вЂ“ press outlets, of course, didnвЂ™t have to cover every shred of information about This Is Happening, just as they wonвЂ™t have to track a similar campaign that will inevitably follow, say, the next Arcade Fire album, but we all know these things equal traffic, which is the currency that most advertisers and brands judge websites by. GagaвЂ™s announcement of an announcement was just a logical extension of the trend. I still havenвЂ™t, and I doubt IвЂ™m the only one. God knows how many tidbits of information were drip-fed to press and fans in the campaign for LCD SoundsystemвЂ™s This Is Happening, for example, but when the album finally came out I was so sick of hearing about it that I never even listened to it. The problem is, itвЂ™s been The Done Thing for several years now that when an album is considered big enough, the record label and press team stagger information about it to the point where it starts to feel like Chinese water torture. Gaga might be one of the worldвЂ™s biggest pop stars, but even for an act of her size, it seemed excessive. ThatвЂ™s right: it was an announcement of when she would start announcing information about the album. Last Summer, pop giant Lady Gaga announced that that sheвЂ™d be starting the campaign for her new album вЂ“ later titled ARTPOP вЂ“ in September 2012.

Daft punk alive album art